A dealer program for distributors and resellers who carry the four micro welding process lines in a scoped territory, with parameter-level technical backup from the engineers who set the specifications — not a bill-of-materials-only relationship.
Six threads that make the relationship worth carrying, not just another logo on the truck.
Process-by-process training for the dealer's sales and technical staff. Remote onboarding sessions are recorded so the team can replay them when a new hire comes on.
Direct channel to the engineer who set the parameter profile. Parameter files exchange with the dealer's application team, so end-customer questions get answered at the source rather than through a first-tier relay.
Restock loop for electrodes, tungstens, optics, nozzles and fixture spares moves through the same channel as the machines — see Electrodes & Consumables for the catalog.
English and localizable product briefs, application photography, comparison sheets and event support material scoped per program.
Access to demonstration equipment for the dealer's showroom or trade shows, program-scoped and coordinated against the wider release calendar.
The site's free weld sample evaluation is extended to the dealer's own leads and credited to the dealer's account.
Four stages from first outreach to the first stocked order.
Dealer entity, service region, existing product lines already carried, target industries and the shape of the current sales channel.
Service and application-support depth on the dealer's side. A resell-only trading channel typically does not fit; the parameter conversation is what customers pay for.
Target coverage area, exclusivity requirements, initial volume estimate and which process lines are in scope for the first stage.
Commercial terms locked, training scheduled and first-order specification finalized. Marketing collateral shipped, technical channel activated.
Program-scoped, not price-list. Numbers land in the agreement once tier and territory are set.
Tier structure is sized to the dealer's forecast, not a public price list. MOQ opens with a pilot that proves the sales channel; tiers scale from there. Standard payment terms are deposit plus balance milestones, agreed at scoping. Sample and demo-unit policy is program-scoped and typically credited against the first volume release.
Regional exclusivity is scoped per application against the dealer's coverage capability and volume commitment. Overlap avoidance is the default even without a signed clause. Multi-process bundling within a territory strengthens the case — carrying three or four lines rather than one anchors the relationship.
Existing service infrastructure, a defined set of target industries (medical devices, battery, dental, eyewear, precision manufacturing) and a sales channel actively covering a specific region. Regional certifications the dealer already holds count as partner-side assets in scoping.
Buyers who only need machines for their own production — that is a direct purchase (start on Laser Micro Welders). Pure trading channels without after-sale service capability are not a fit either: the parameter conversation does not survive being handed off through a middleman.
Two different programs. The dealer path covers selling the MicroWeldPro brand in a scoped territory. The OEM / Private Label path covers putting the machines under the customer's own brand and specification.
A pilot sized to the dealer's realistic first-year forecast opens the relationship. The gating question is whether the sales channel can absorb the commitment, not the raw unit count.
Regional exclusivity is scoped per application, tied to coverage capability and volume commitment. Overlap avoidance is the default even without a signed clause; multi-process bundling within a territory strengthens the case at renewal.
Direct access to the engineer who set the parameter profile. Parameter files exchange with the dealer's application team, so the end-customer question gets an engineer-level answer rather than a first-tier relay.
Yes — many partners open with a single process where their customer base is strongest, then add lines as the sales channel matures.
Dealer pricing is program-scoped based on volume commitment and tier. Specific figures are exchanged at scoping stage rather than published. The tier is set once; revisits happen at renewal.
Share your company profile, service region and the process lines you'd like to carry. A program response comes back scoped to your territory and capability, not a boilerplate quote.
Prefer to just request a quote?